Power Up Your Key Messages: Selling Yourself Into the Boardroom | Women in the Boardroom

Recorded Webinar

Power Up Your Key Messages: Selling Yourself Into the Boardroom

Lynthia Romney, PR expert, features WIB CEO Sheila Ronning as a case study for how to build powerful key messages that showcase your personal brand. Join us as she walks through how you can create your key messages to open doors and enlist the support of the people who can get you into the boardroom. She will address how to:

  • Frame your skill-sets in the context of the boardroom
  • Include your personal strengths & passions
  • Capture your audience at “hello”


Lynthia Romney

Date & Time

July 21, 2016
12:00 PM ET


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About the Speaker

Lynthia Romney

President, RomneyCom LLC

A public relations expert for over 20 years, Lynthia Romney brings her distinctive brand of issues-based PR to positioning her clients for Leadership Visibility.

As president of RomneyCom, a full-service communications firm, Lynthia works with leading corporations and national nonprofits to help them develop and deliver their key messages powerfully to internal and external audiences. Over the years, she is proud to have served distinguished clients including Women’s Business Enterprise National Council (WBENC), Merrill Lynch/Bank of America, Thomson Reuters, College Savings Foundation, and numerous women-led companies.

Capturing her clients’ brand strength, Lynthia builds message platforms that resonate through multiple channels before their customers, prospects, employees and other audiences. These include media relations, speaking opportunities and executive communications.

Her media accomplishments include a Page One feature in The New York Times, Good Morning America and PBS’ Nightly Business Report. For WBENC she has placed hundreds of articles in outlets from Bloomberg BusinessWeek, Today.com and Marketplace to Cavuto and has conducted message and media training for 300 female CEOs. When 529 tax benefits were threatened, she helped defend the industry for the College Savings Foundation, with placements in The Wall Street Journal, The Washington Post, NPR, and Fox Business.

Her expertise in women’s and diverse leadership all along the career continuum has secured PR for multicultural programs at Merrill Lynch, pipeline builders such as Forté Foundation and numerous women-run companies and their female CEOs.

Quoted in The Wall Street Journal for her advice on presentations, Lynthia has prepared executives at companies including MTB Investments and TD Securities. For Thomson Reuters, she helped design a C-level executive visibility program resulting in elite speaking opportunities and in by-lined articles. She has built Speakers Bureaus for firms that led to C-level engagements at the World Economic Forum at Davos and The Wall Street Journal CEO Forum.

Lynthia’s years of experience span the worlds of journalism, public relations and financial services. During the three entrepreneurial years she spent in Warsaw, Poland, she built ground-breaking charitable programs for disadvantaged youth.

Lynthia holds a BA from Brown University. She served on the WBENC Board of Directors, and received the coveted “Applause” Award at its National Conference and Business Fair in 2011. She has served for many years on the Board of the Financial Women’s Association, and worked with the President’s Circle of sponsoring organizations.

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