Branding Yourself for a Corporate Board | Women in the Boardroom

Recorded webinar

Branding Yourself for a Corporate Board

Everyone has the potential to become a successful brand and in today’s marketplace, it is an essential part of getting your seat at the table. Our webinar rounds up two branding experts to teach you the following:

  • What a SWOT analysis is & why you need to do one
  • How to develop a well-crafted positioning statement for yourself
  • What practical steps you need to take to define yourself as an expert & thought leader
  • How to make sure your efforts are directed to the right audience & how to monitor your progress


Adam Friedman, Alissa Blate

Date & Time

March 22, 2016
12:00 PM ET


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About the Speakers

Adam Friedman

Principal of Adam Friedman Associates

Adam Friedman, M.A., M.B.A., is principal of Adam Friedman Associates, a communications consulting firm, and is an adjunct professor at NYU where he teaches writing and communications in the Public Relations graduate program. Over the years, he has counseled and coached senior executives for interviews and for appearances on television. He is an authority on media and presentation training and has written speeches for many CEOs and government officials.

With three decades of experience in business, industry and the non-profit sector, he has a unique perspective in navigating today’s complex career issues. The breadth of his experience comes from working with people in a variety of industries, including marketing, finance, technology, healthcare, retail and manufacturing.

Alissa Blate

EVP, Global Brand Marketing & Communications for MWWPR

Alissa Blate is Executive Vice President, Global Brand Marketing and Communications for MWWPR.  She has three decades of experience as a trusted counselor to executives within all levels of an organization looking to deliver business results through communications strategies.  Alissa’s expertise is focused on established companies looking to reinvent and evolve their business and challenger brands who want to make an impact through public relations. She is recognized for developing game changing campaigns that help brands Matter More in the competitive business environment.  With subject matter and category knowledge across a wide range of industries, Alissa has counseled C-Suite and communications executives and brands in many diverse business sectors, from technology and travel to consumer product and food/restaurant.

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