We all instinctively know how to negotiate, but we rarely stop to consider the principles that make it effective. Join us for this webinar designed to help you become a more confident negotiator. During the first hour, Leonora Williamson, founder of Platinum Rule Advisors, will discuss basic negotiation concepts and styles. If you’re able to stay for the second hour, you’ll have an opportunity to participate in a negotiation simulation and receive feedback on your skills.
Leonora Zilkha Williamson
Founder, Platinum Rule Advisors; Lecturer in Business, Vanderbilt University
Leonora Williamson performs strategy and governance work for family-owned businesses and she has a passion for ESG. Leonora is a people-person with blue-chip education and work experience and a unique ability to ask powerful questions. As Founder of a successful executive coaching and consulting firm, Leonora serves family-business owners, CEOs and their leadership teams, and venture capital/ private equity investors with human capital consulting and executive coaching services. The tripling of her business each year since inception is testament to her strong and
influential network, and ability to serve as a trusted advisor. Her high levels of referrals and repeat clients contributed to Influence Digest ranking her Nashville’s #1 Executive Coach for 2021.
Leonora has served on the board of her family’s company, Sabre Yachts, for over a decade. This role has fueled her dual passions for family- owned business (her coaching specialty) and governance. At Sabre and its sister company Back Cove Yachts, Leonora has worked with the management team on strategy, branding and human capital management. Leonora has personal and professional experience in succession planning, and is a tireless advocate for governance is family companies. Leonora also served as one of 12 advisory board members for a fintech company owned by a publicly-traded bank. When the bank spun the company out and formed a fiduciary board, she was the sole advisor asked to become a fiduciary for the value she added on governance, strategy and human capital management. When a crisis
ensued soon after, Leonora led the assessment of strategic options that resulted in a winddown. Further, she spearheaded the messaging and care-taking of employees impacted.
Leonora is no stranger to operating complex businesses. As a junior investment banker and consultant, Leonora advised many Fortune 500 companies on strategy. As an Executive at Estee Lauder, Leonora oversaw a P&L of over $500m across 60 countries. In addition, she launched MAC Cosmetics first e-commerce site outside North America, in the UK. In addition, she teaches undergraduates at Vanderbilt University in Negotiation and a new course she created this year on Corporate Social Responsibility/ ESG. Recognizing that the Undergraduate Business Minor had a curricular gap in ESG issues, she proposed, developed and delivered a brand-new course. Leveraging her strong network, Leonora included over ten corporate business leaders as guest speakers, and four companies (2 publicly-traded) as sponsors for student consulting projects. Leonora is a single mother in Nashville, Tennessee, living with her two middle-school daughters and a golden retriever named Scout.
She is a yogi, a daily meditator, and avid reader and has recently re-started playing the violin after a 30-year hiatus spawned by a teacher telling her she was no good (lesson: it’s never too late to do what you love).
