The true strength of networking lies in maintaining your connections over the long term. Building an extensive network is one thing, but nurturing it will keep you top-of-mind when opportunities arise. For women pursuing a corporate board seat, cultivating relationships or reengaging with decision-makers and peers is crucial. Here are four strategic ways to master the art of network maintenance:
1. Set a Monthly Review
A proactive approach to networking means staying engaged with your contacts regularly. Schedule a recurring monthly reminder on your calendar to review your contact list. Identify key relationships you haven’t engaged with recently and find ways to reconnect. This could be as simple as commenting on a LinkedIn post, sending a quick email, or sharing an article relevant to their interests. We often remind our members that consistent, thoughtful touchpoints will ensure your network remains strong and active.
2. Track Introductions and Key Connections
When you’re introduced to someone new, make it a habit to record essential details. Note who introduced you, the context of your conversation, and any follow-up actions. Creating a “relationship map” helps you remember connections and gives you context when re-engaging.
3. Prepare for Every Conversation
Whether it’s a casual check-in or a strategic meeting, preparation sets you apart. Before a call or meeting with a key contact, take a few minutes to refresh yourself on recent developments in their life or company by checking LinkedIn or other sources. Show genuine curiosity in their work, ask insightful questions, and look for ways to support their interests or goals. Demonstrating that you are invested in their success fosters deeper, mutually beneficial relationships.
4. Offer Value Before Asking for Help
One of the most effective ways to maintain a strong network is to consistently offer value. Share relevant industry insights, introduce people who could benefit from knowing each other, or extend invitations to exclusive events. When you cultivate a habit of giving before asking, your network becomes a powerful resource when you need support in your board journey.
By incorporating these four strategies into your routine, you can ensure your network remains vibrant and engaged. Securing a board seat is not just about who you know—it’s about who remembers you when an opportunity arises. Stay connected, stay strategic, and watch your board prospects grow.
Are you ready to take the next step? Connect with Women in the Boardroom to access exclusive board opportunities, networking, and expert guidance! Feel free to reach out to me directly.
Sheila Ronning, CEO & Founder, Women in the Boardroom.
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