In today’s competitive landscape, strategic networking is crucial for securing your seat at the table. While many professionals know the fundamentals of networking, few apply a disciplined, effective approach that delivers results over time. Here are our tips to help you master the art of networking and turn it into a valuable asset on your journey to the boardroom.
The Power of a Disciplined Approach
Networking is not a one-and-done activity; it’s a continuous process of building rapport and trust with others. For aspiring board members, a disciplined networking strategy offers immense returns on the investment of time and energy. By consistently nurturing relationships, you position yourself as a prime candidate when board openings arise. The key is to approach networking as a structured, ongoing practice—one that includes a carefully maintained list of contacts and periodic, purposeful interactions.
Start with the “Who” – Building Your Network
Successful networking doesn’t always mean reaching out to new people. Begin with those you already know—especially connectors and influencers in your circle. A spreadsheet is a practical way to organize these contacts, ensuring they remain top of mind and easy to access. We recommend categorizing your network by influence and relationship closeness. Here’s how:
- Influencers are individuals with the power to make or influence decisions.
- Connectors are those who thrive on creating valuable connections among people.
Consider starting your networking list by identifying people you know in various categories—those in your professional circles, former colleagues, and even people from your community or social circles. Avoid assumptions; sometimes, connections who might seem less obvious could have valuable networks or knowledge that can support your journey.
Reaching Out: Crafting Your Outreach Messages
Start with a simple message to reconnect and build rapport by catching up before discussing your goals, and focus on how you can offer value.
Remember to be genuine. Researching each person’s current role or recent achievements can help you find ways to support them, even if it’s simply by offering encouragement. For best results, send messages during weekends when inbox traffic is lower and the recipient is more likely to notice your email.
Mastering the Art of Maintenance
The true strength of networking lies in maintaining your connections over the long term. Building an extensive network is one thing, but nurturing it will keep you top-of-mind when opportunities arise. Here’s a structured approach to help maintain your network consistently and effectively:
- Set a Monthly Review: Schedule a recurring monthly reminder on your calendar to review your contact list.
- Track Introductions and Key Connections: When you’re introduced to someone new, add them to your list with a note on who introduced you. This “relationship map” helps you remember connections and gives you context when re-engaging.
- Prepare Your Conversations: If you’re due for a call with a key contact, refresh yourself on recent developments in their life or company by checking LinkedIn or other sources. Show genuine curiosity in their work, and seek ways to support their interests or goals. This approach will ensure the conversation is mutually beneficial.
Avoiding Networking Pitfalls
Certain phrases can inadvertently make networking feel transactional. Avoid phrases that come across as self-serving that may push others away. Instead, frame your asks around learning and mutual value, positioning yourself as a knowledgeable and resourceful contact within your industry.
Practice and Patience
Networking for a board seat is a process that requires persistence. Revisit your strategy periodically, refreshing your list and approach as your career and contacts evolve. With a structured approach, networking can transform from a dreaded task into a rewarding path toward your board aspirations. Follow these steps to make the most of your connections and cultivate relationships that count.
If you’re ready to learn more, I’d love to continue the conversation. Feel free to reach out to me directly.
Sheila Ronning, CEO & Founder, Women in the Boardroom.
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