Webinar

The Power of Personal Key Messages – How to Build your Brand and Engage your Audiences

We hear it all the time: Networking is the way to getting your seat at the boardroom table and with less than 15% of board seats filled by a search firm, it’s up to you to prepare your advocates with your “personal key message”. A 3-sentence pitch that conveys your best advantage and value – are crucial to get right and use often.

PR expert Lynthia Romney will show you how to build your key messages and make a plan to use them in a variety of settings. To make this session come alive, she will role play with dynamic WIB member Diane Dewbrey, and demonstrate how you can prepare your contacts with the information they need to help you achieve your goal.

The session will include:

–The building blocks for presenting your skill-set and expertise concisely, powerfully and consistently
–Why listening and inquiring are the first steps to successful interactions
–How to use your messages in any conversation

Speaker

Lynthia Romney

Date & Time

February 22, 2018
12:00 PM ET

Members

Register with Promo Code

Non-Members

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Individual & Corporate Members, please use your promo code to register complimentary. Cost for non-members to register is $50. To become a member, click here. Registrants will receive sign-on information one day prior to the webinar via email. The recorded version of the webinar is automatically sent to all registrants afterward whether you attend the live version or not.

About the Speaker

Lynthia Romney

President of RomneyCom LLC

A public relations expert for over 20 years, Lynthia Romney brings her distinctive brand of issues-based PR to positioning her clients for Leadership Visibility.

As president of RomneyCom, a full-service communications firm, Lynthia works with leading corporations and national nonprofits to develop and deliver their key messages powerfully to internal and external audiences. Over the years, she is proud to have served distinguished clients including Women’s Business Enterprise National Council (WBENC), Merrill Lynch/Bank of America, College Savings Foundation, and The Federal Reserve Bank of New York.

Capturing her clients’ brand strength, Lynthia builds message platforms that resonate through multiple channels before their customers, prospects, employees and other audiences. These include media relations, speaking opportunities and executive communications.

Her media accomplishments include a Page One feature in The New York Times, Good Morning America and CNN, and prominent features in The Wall Street Journal. She has placed positive features on her women business clients in national media such as Forbes, Fortune, and Inc. For WBENC she delivered numerous broadcast and print media such as Bloomberg BusinessWeek and Marketplace, and has conducted message and media training for 350 CEOs.

Quoted in The Wall Street Journal for her advice on presentations, Lynthia has prepared executives at companies including MTB Investments and TD Securities. For Thomson Reuters, she helped design a C-level executive visibility program resulting in elite speaking opportunities and in by-lined articles. She has built Speakers Bureaus for firms that include U.S. Trust and Guggenheim Partners, leading to C-level engagements at the World Economic Forum at Davos and The Wall Street Journal CEO Forum.

For the Financial Women’s Association of New York, she authors an annual women’s leadership special section in Forbes.

Lynthia’s years of experience span the worlds of journalism, public relations and financial services. During the three entrepreneurial years she spent in Warsaw, Poland, she built ground-breaking charitable programs for disadvantaged youth.

Lynthia holds a BA from Brown University. She serves on the Enterprising Women Advisory Board, and has served on the WBENC Board of Directors. She received the coveted WBENC “Applause” Award at its National Conference and Business Fair in 2011. She served for many years on the Board of the Financial Women’s Association. romneycom.com

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